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About Us
Our experienced team of media coaches and world class athletes help clients develop the skills and confidence they need to excel in interviews, press conferences, and social media interactions.
We understand that being a successful athlete isn't just about performing on the field - it's also about being able to connect with your fans and share your story with the world. That's why we offer a range of customized coaching and consulting services to help you build your media skills and maximize your impact
WHAT WE OFFER
WINNING THE INTERVIEW
An Introductory Media Coaching Program for Athletes
Introduction to Media Coaching
Olympus media coaches get to know the athlete, their goals and experience level.
Speaking Confidently in front of Cameras and Microphones
Olympus media coaches get to know the athlete, their goals and experience level.
Utilizing the Media to Connect with Fans
Athletes learn about the importance of connecting with the fans through the media and how to leverage fan engagement to increase brand awareness and endorsement opportunities.
Importance of Positive Relationship with the Media
Our coaches go over the benefits of productive relationships with media members. and provide strategies for building and maintaining those relationships.
Handling Tough Media Interactions
Athletes learn how to handle tough questions from the media, control the narrative and cleverly tailor their answers.
Maximizing Business Opportunities
Olympus media coaches focus on the importance of personal branding and leveraging media opportunities to increase visibility, as well as strategies for establishing a strong media presence to build a foundation for a post-playing career.
Mock Interviews and Re-Cap
Media coaches lead mock interviews during each session to simulate the real-world scenario of facing reporters in a supportive environment and provide feedback to our clients.
FROM THE SIDELINES TO THE SPOTLIGHT
A Media Coaching Program for Coaches and Staff
Interview Preparation
Preparing for on and off-camera interviews, handling difficult questions, and projecting confidence and professionalism.
Introduction to Media Relations
Understanding the importance of media relations and how to interact, network and build trust with reporters and the media.
Using Media to Achieve Objectives
Effectively using media to achieve specific goals or objectives, such as building team brands, recruiting athletes, or raising awareness for a charitable cause.
Developing Effective Messaging
Creating messaging that aligns with team values and resonates with the audience.
Crisis Communication Planning/b>
Developing a plan to respond quickly and effectively in the event of negative media stories or controversies.
INDIVIDUAL MEDIA COACHING
Interview Preparation
Interview Preparation
We work with athletes and sports professionals to prepare for upcoming interviews, helping them to feel confident and comfortable when speaking with reporters. Our services include mock interviews, feedback and critiques, and coaching on how to stay on message and handle difficult questions.
On-Camera Coaching
Being on camera can be intimidating for anyone in sports who are not used to the spotlight. Our media coaches provide on-camera coaching to help clients feel more comfortable and confident when appearing on camera, whether for interviews or other media appearances.
Public Speaking
Many athletes and sports professionals are called upon to speak in public settings, such as at team events or charity functions. We provide public speaking coaching to help clients feel more comfortable and confident when speaking in front of an audience.
GROUP MEDIA COACHING
Media Training Workshops for Sports Teams
Media Training Seminars
Our coaches educate all sports professionals about the importance of a unified representation of the team and sports organization in the media. No matter what one’s role is on a team, every member must be prepared to comfortably face cameras and microphones on a daily basis.
Topics
The seminars cover the basics of media etiquette, the fundamentals of public speaking, how to ensure a successful interview and what one can do to improve and maintain their public image.
Practical Exercises
Group participants will engage in mock interviews and exercises to practice interview skills, messaging development, and handle challenging interviews.
Develop team messaging
Collaborate with the team to create messaging that aligns with the team’s values and goals, ensuring that everyone is on the same page and presenting a unified front to the media.
MEDIA STRATEGY CONSULTING
Comprehensive Sports Media Consulting Services
Media Relations
Our media coaches can help athletes develop relationships with reporters and members of the media, so they can get their message out effectively and build positive relationships with the press.
Message Development
Our media coaches can help individual athletes or teams develop compelling, effective messages that align with their values and resonate with their target audience. This includes developing talking points, soundbites, and key messages that will be used in interviews, press conferences, and other media interactions.
Crisis Communication Planning
We help teams and athletes develop a crisis communication plan to respond quickly and effectively in the event of a negative media story or controversy.
Media Monitoring
Our team monitors media coverage to keep athletes and teams informed about what is being said about them in the media, and to identify potential opportunities or risks.
Social Media Strategy
We help athletes and teams develop an effective social media strategy that aligns with their overall media strategy and supports their goals and objectives.
MEDIA STRATEGY CONSULTING
Comprehensive Sports Media Consulting Services
Media Relations Our media coaches can help athletes develop relationships with reporters and members of the media, so they can get their message out effectively and build positive relationships with the press.
Message Development Our media coaches can help individual athletes or teams develop compelling, effective messages that align with their values and resonate with their target audience. This includes developing talking points, soundbites, and key messages that will be used in interviews, press conferences, and other media interactions.
Crisis Communication Planning We help teams and athletes develop a crisis communication plan to respond quickly and effectively in the event of a negative media story or controversy.
Media Monitoring Our team monitors media coverage to keep athletes and teams informed about what is being said about them in the media, and to identify potential opportunities or risks.
Social Media Strategy We help athletes and teams develop an effective social media strategy that aligns with their overall media strategy and supports their goals and objectives.
Meet Our Media Experts
What makes Olympus Media Group special is our people. Our founders and media coaches include former pro-athletes and current sports media members, which gives them a unique perspective of the day-to-day responsibilities of being an athlete.
✔ 50+ years of TV and radio experience ✔ 20+ years of playing in the NFL
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Dan Schwartzman
President and Founder
An experienced sports broadcaster who has hosted talk shows at ESPN and NBC, and coached media personalities helping them get to the next level.
Meredith Marakovits
Co-Founder
5X Emmy Award winning YES Network reporter/ host covering the NY Yankees since 2012, with over 15 years of broadcasting experience.
Rodney Harrison
Co-Founder
A current analyst on NBC’s Football Night in America, who was one of the premier Safeties in NFL history, 3X All-Pro, and 2X Super Bowl Champion.
Ryan Leaf
Co-Founder
A successful sports media football analyst/public speaker, who was the 2nd overall draft pick of the Chargers as a top NFL Quarterback prospect.
